![]() If your goals are to generate traffic to your website, then the social media advertising platform will show your ads to those who are most likely to click on them and spend time browsing your landing page. If that is the case, then Facebook will consider your campaign objectives to decide to which type of audience to show your ads to. However, the other type rarely clicks on Facebook ads, but when they do, they go through with the entire process. Them is that one clicks on the ads but rarely converts. Now, let’s imagine that Facebook needs to choose between two types of target audiences to show your ads, both of which match your customer profile. Let’s imagine that you are a small business that offers babysitting services… You want to target two types of audiences with your Facebook campaign: those that want to hire a babysitter long-term and those that only need one occasionally. This is influenced by ad space – whether it’s filling up a form, downloading an app or buying a product or service. If you set your campaign objectives to conversion, then you want your audience to take a specific action when seeing your ads. ![]() The purpose of awareness ads is to put your business in front of the right audience and gain greater brand awareness.įacebook ads that focus on consideration have the purpose of getting prospects interested in your brand and more familiar with it. There are three types of ad campaign objectives: awareness, consideration, and conversion. How Your Campaign Objectives Affect Your Facebook Advertising Costs Without further ado, here’s an in-depth look at the factors that can influence the cost of advertising on Facebook. We’ll also look at some tips that can help you lower the costs of Facebook advertising. We’re talking here about your campaign objectives, the Facebook ads bidding process, your audience, your industry, and the ads quality. It may all sound like a guessing game, but it isn’t if you understand how advertising on Facebook works and what to expect. Multiple factors can influence your Facebook marketing budget, so you may end up paying more or, on the contrary, less than the average. ![]() However, these numbers are not set in stone. So, now you have an idea of what you can expect to pay for advertising on Facebook. Now, if you want to pay the lowest cost for your Facebook ads campaign, then reports show that Sundays and Mondays are the cheapest days with the lowest average Facebook CPC. Although this is the average cost per click, the data shows that CPC’s can vary dramatically depending on the campaign objectives. Let’s dive right into it, shall we? The Average Cost of Advertising on Facebook In 2021Īlthough the costs may vary from business to business there are some averages that you can analyse to get an idea of how much you can expect to pay to get your Facebook ads in the front of the right audience.Īccording to a 2021 report, the average cost per click (CPC) is approximately 1.72 cents globally. There are no easy answers or simple solutions… But by the end of this guide, you will understand better what the cost of advertising entails – how to analyse the factors that might influence your quote, and what to expect. Facebook doesn’t give you a set price when you are setting up your campaign, so your daily budget that worked for a small business might not generate the same results for another, even though they activate in the same niche. Well, that depends… a lot of factors can influence your ads cost on Facebook, such as the type of ad, your goals, the bidding process, your ad budget and so on. We know what you’re thinking right now: how much of your marketing budget do you need to invest in Facebook advertising to make it work? ![]() You can target audiences using Facebook Ad Manager by age, gender, interest, and other demographics that make advertising on Facebook effective and precise. Of digital marketing: it’s targeting capabilities far exceed those of Google AdWords or Bing. However, there’s more to Facebook that makes it the king So chances that your target audience is on the social media platform. With 2.91 billion active monthly users, it’s easy to understand why so many businesses focus the bulk of their marketing efforts on Facebook. ![]()
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